The international expansion of the Trump Home brand is part of a strategic initiative to build the brand’s presence in targeted foreign markets.
“We are thrilled to partner with Dorya, extending the Trump Home brand into the luxury market for furniture,” said Cathy Hoffman Glosser, executive vice president of global licensing. “Dorya’s reputation of impeccable quality, compelling style, and unique handcrafted design makes them a wonderful partner to create beautiful furniture that conveys the sophistication synonymous with the Trump name.”
The 50-piece contemporary collection will make its debut in February in Istanbul, Turkey. It will premier in the U.S. during the High Point Market in April 2014.
“The global recognition of the Trump brand for luxury and superior quality is a genuine fit,” said F. Doruk Yorgancioglu, president and CEO of Dorya International. “Dorya offers the best product in the market that does not simulate quality; it delivers it in every detail. We are very excited to seize the opportunity to build a Trump Home line with a legacy and to set the standards for the future. We will design and build the line to perfection.”