From Home Furnishing Business
Furniture First Members Start National Sale
The buying group negotiated discounts with 64 of its vendor partners across a number of categories, as well as financing specials with the group's consumer financing partners.
Ninety-seven member retailers are participating in the sale.
A coordinated, multi-channel marketing campaign that includes point-of purchase kits, television and radio spots, a customizable press release for retailers to distribute to local media, and e-blast templates to send to customers. Furniture First also created three micro-Web sites in-house to promote the sale, highlight available brands, and allow customers to find local dealers.
Furniture First membership consists of 206 independent, family-owned furniture retailers, operating 435 storefronts in 47 states.