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From Home Furnishing Business

Furniture First Members Start National Sale

Members of Furniture First Buying Group will kick off its first National Furniture Sale today. The sale will run through Sept. 29.
The buying group negotiated discounts with 64 of its vendor partners across a number of categories, as well as financing specials with the group's consumer financing partners.
Ninety-seven member retailers are participating in the sale.
A coordinated, multi-channel marketing campaign that includes point-of purchase kits, television and radio spots, a customizable press release for retailers to distribute to local media, and e-blast templates to send to customers. Furniture First also created three micro-Web sites in-house to promote the sale, highlight available brands, and allow customers to find local dealers.
Furniture First membership consists of 206 independent, family-owned furniture retailers, operating 435 storefronts in 47 states. 

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