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From Home Furnishing Business

Marvel Teams with Jay Franco for Home Goods License

September 19, 2013  by in Industry, Licensing   

Through this collaboration, Jay Franco will develop an extensive line of bedding, pillows, bath accessories and beach products. The line will launch at retail Summer 2014. Guardians of the Galaxy is set for theatrical release August 1.

“This relationship will help bring Marvel’s Guardians of the Galaxy into fans’ homes in a variety of ways,” said Paul Gitter, senior vice president of licensing for Marvel at Disney Consumer Products. “Jay Franco’s vision for the brand and strong distribution strategy will further maximize the presence of Guardian’s at retail and present the franchise in refreshing new ways that will engage our fan base.”
 
Licensees that already have lined up to create products based on the newest Marvel film franchise including Hasbro, Disguise, C-Life, Mad Engine and Sideshow Collectibles.