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From Home Furnishing Business

Web4Retail’s Keniston to Present at IHFRA-California Meeting

Web4Retail’s Denise Keniston  will be featured speaker at the meeting of the Home Furnishings Representatives Guild of Southern California.

On Sept. 27, 8-10 a.m., at the Downey Embassey Suites in Downey, Calif., Keniston will present a marketing seminar on online marketing strategies proven to help furniture retailers improve their bottom line. Those include Web site marketing, search engine optimization, e-commerce, social media, Pinterest and e-mail. Breakfast is at 8, and the program begins at 8:30.

"Home furnishings reps are the backbone of our industry, and as such, they are a great barometer of what’s happening with retailers and what these retailers need to enhance sales and increase their margins," Keniston said. "I am looking forward to speaking with, and sharing ideas with the furniture reps in Southern California."

"Denise is an innovative leader in online marketing and social media who works closely with furniture retailers, manufacturers, interior designers, and bedding retailers on a daily basis," says Sandy Dant-Leibold, president of the HFRG of So. California. "The seminar will focus on strategies that will compliment and improve retailers’ current marketing efforts."

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