Daily News

From Home Furnishing Business

DeLandis to Show with Classic Brands at High Point

September 17, 2013  by in Bedding, High Point, Industry, Leather Upholstery, Market, Product, Upholstery   

DeLandis teamed with Classic Brands this year to open a U.S. operating division, which debuts at the upcoming show in space H-1104 of the International Home Furnishings Center's Hamilton wing.

The two companies will display both mattresses as well as 80 models of sofas, loveseats, recliners and sectionals made with the same high performance visco elastic memory foam found in Classic Brands products.
  
The layout of the 7,000-square-foot showroom was designed to showcase the new DeLandis offerings as well as the latest Classic Brands memory foam, latex, and gel foam mattresses, foundations, bed frames and sleep accessories.

“This new business partnership expands the relationship already in place between our companies. DeLandis will manufacture a great line-up of product made with superior materials and construction for the U.S. market,” said Classic Brands CEO Michael Zippelli. We will use our well-honed import strategy that provides outstanding logistics and customer support for the brand in this region."

DeLandis' furniture collections are specifically designed for the comfort needs of the American consumer.
    
“DeLandis has a rich history in producing quality leather and upholstered products for the global market and, knowing that the American consumer tends to look for the utmost in comfort and durability, we refined our product design to better fit the American home aesthetic with better scale furniture and plusher seat cushions,” said DeLandis President Chuck Rudwall. “We are among the first companies to include memory foam seat cushions in all our product offerings. This durable, better quality foam-- poured in our own manufacturing facilities--makes DeLandis Furniture a standout on retail floors and clear winner to consumers.”

DeLandis Furniture’s new product offerings include the Florence Collection, consisting of a stationary three-seat sofa, loveseat and chair; and features handcrafted leather, pieces in the collection feature a sturdy hardwood frame construction, sleek arms, tapered block feet and ultra-plush pillowtop seat cushions made with the company’s self-poured foam.

From its motion collections, DeLandis is showing the three-piece Nettuno Collection in a supple white leather. Consistent with the brand’s commitment to using quality components, the sectional features high quality Leggett & Platt reclining mechanisms and Okin German-engineered electronic motors and power reclining activators with child safety locks. DeLandis’s stationary offerings start at $899, while the motion products begin at $999.