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From Home Furnishing Business

King Koil Signs License for India

King Koil has signed a license agreement with Real Innerspring Technologies New Delhi to manufacture and market King Koil-branded products throughout India.

Established in 2005, Real Innerspring Technologies has four production facilities in the northern and western cities of Punjab, Gujrat and Mumbai, as well as in New Delhi, its home base.

The company currently makes and supplies premium, patented spring-based beds to hundreds of stores in India and is a recognized mattress brand in the country’s retail and hospitality markets.

“We’re extremely pleased to have partnered with such a growing, well-respected and high quality operation in India,” noted Dave Roberts , Willowbrook, Ill.-based King Koil's president and COO. “Real Innerspring Technologies has major plans to expand into southern India and to quickly grow its retail distribution of King Koil products in both multi-brand stores and new brand-exclusive outlets by the end of this year.”

Initially, King Koil India will make and market Posture Sense beds, which incorporate the company’s Balanced Support Coil System, among other King Koil-branded products.  

“Our strategy is to target India’s middle and high-end mattress market with King Koil beds that represent upscale alternatives to existing bedding lines," said Archit Gupta , managing director of the new licensee. “We want to redefine for both retail customers and mattress consumers in India the levels of comfort and support that King Koil sleep solutions can deliver.”
  
A global bedding producer, King Koil is a Top 10 U.S. mattress manufacturer and maintains an international licensing group that serves more than 80 countries.



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