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From Home Furnishing Business

Woodchuck's Rolls out HGTV Home

Woodchuck’s Furniture, Jacksonville, Fla., timed its debut of HGTV Home Furniture with the opening of HGTV’s Smart Home in nearby Paradise Key.

Displayed on Woodchuck's retail floor in vignettes similar to the Smart Home’s rooms are the Woodlands, Water’s Edge, Classic Chic, Meadowbrook Manor and Modern Heritage collection,s along with fashion upholstery and collected accent pieces.

In celebration of its debut of HGTV Home Furniture, Woodchuck’s hostedLinda Woodrum, the interior designer of the HGTV Smart Home, who gave an exclusive behind-the-scenes look at her approach to designing HGTV’s first high-tech coastal home to a standing-room-only audience. In addition, Woodchuck’s gave away several door prizes, including a $5,000 HGTV Home furniture grand prize. Two families also won a private tour with Woodrum of the Smart Home.

“We were very fortunate to have the inspiring HGTV Smart Home near us and to be able to debut the HGTV Home Furniture collection with such fanfare,” said Doug Correia, president of Woodchuck’s Furniture. “Our customers have always looked to us for not only bringing them high quality furniture but also great value and style and the HGTV Home Furniture collection fits perfectly with those goals. The addition of the Smart Home has given us and our consumers great new ideas on how to combine the HGTV Home Furniture collections to create the unique personal looks that they are striving for.”

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