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From Home Furnishing Business

Surya to Launch Vignette Display System

Accessories and rug vendor SuryaOpens in a new window will launch a new retail vignette display system at summer furniture markets.

Surya Complements provides retailers an innovative, space-conscious way to showcase rugs from the company's vast selection of styles and constructions in the context of a complete room display, all designed to increase rug sales by up to four times. This smartly designed floor handle holds up to six 18-inch-by-18-inch rug swatches that complement the style and color palette of other items in a vignette. The display will make its official debut during the July 10-17 Atlanta International Gift & Home Furnishings MarketOpens in a new window and the July 29-August 2 Las Vegas Furniture MarketOpens in a new window.

Building upon the brand's 18-inch display programs and designed to maximize ROI on vignettes, this new merchandising tool creates an immediate opportunity for the sales associate to engage consumers in an accessory discussion at the key point of upholstery purchase. Consumers get instant access to up to six complementary rug designs, increasing the likelihood of an incremental sale. The display is available to retailers in four distinct configurations based on the key factors that consumers shop by: color, pattern, price and upholstery.

"Our retailers are looking for innovative and intuitive ways for their customers to 'connect the dots' in selecting furniture and coordinating home accessories. Surya Complements provides retailers an affordable, compact tool to coordinate rug options with their other offerings--all in a fully integrated package," said Surya President Satya Tiwari . "Studies show that retailers that provide consumers with a complete room solution experience higher customer satisfaction and loyalty. Surya Complements makes this process easier."

Surya's Atlanta showroom is Suite 11-A-1, AmericasMart AtlantaOpens in a new window. In Las Vegas, Surya has a new showroom, space C400, World Market Center Las VegasOpens in a new window.

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