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From Home Furnishing Business

MicroD Acquires Channel Redefined

MicroD Inc. has acquired Channel Redefined, an e-commerce company, in an effort to enhance its leadership position for online solution to the home furnishings industry.

Channel Redefined has a history working with furniture retailers to navigate e-commerce trends and boost retailers' online sales strategies.

Jesse Akre  and Jennifer Akre , as well as the other founders of Channel Redefined, have more than 15 years of experience in business-to-consumer e-commerce sales, have witnessed the evolution of e-commerce business practices, and have built and adapted their model to this changing landscape.

"E-commerce and e-tailing have and will continue to be a growing trend in the home furnishings industry" commented Manoj Nigam , president and CEO of MicroD. "The talent, experience, and knowledge that the Channel Redefined team brings to MicroD will enable us to offer our customers unparalleled success and proven results for e-commerce. Our goal is to continue to be a leader in the industry and provide a 'one-stop shop' for our clients. While the addition of Channel Redefined allows MicroD to better help the retailers succeed in the e-commerce environment, the recent acquisition of FurnishWEB enables MicroD to provide a complete portfolio of online solutions for manufacturers. With the merging of these two outstanding companies combined with the outstanding talented team we already have, MicroD is poised to strengthen our position as a leader and a single source solution in the industry for both the retailers and manufacturers."

Channel Redefined is also the creator of iStore, a dynamic system that was developed with Hooker Furniture to provide an eCommerce program to integrate with existing dealer websites.  The iStore system, like all e-commerce systems, is a 24/7 sales tool that gives shoppers the ability to make purchases when a brick-and-mortar location is closed. 

"The Channel Redefined team and I are excited to join the MicroD family and are eager to integrate our e-commerce systems and service solutions with MicroD's unique technology solutions and product content," said Jesse Akre, CEO of Channel Redefined. "Through the combination of MicroD and Channel Redefined's talents and resources, we are confident that our robust e-commerce system, as well as managed services, will further enhance the MicroD product offerings and create a highly desirable and versatile solution for the home furnishings industry." 


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