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From Home Furnishing Business

High Point Market Launches Exhibitor Microsite

The High Point Market Authority has launched an online tool to help vendors increase showroom traffic.

The Web site,, outlines a few simple steps that exhibitors can use to take advantage of the Market Authority’s extensive marketing program.

“Our most successful showrooms tell us that the key to earning a high traffic count is to reach out to your customers as they’re planning for Market, to make sure your showroom is on their schedules,” said Tom Conley , president and CEO of High Point Market Authority.

During that critical planning period, the Market Authority is in constant communication with buyers, encouraging them to search for suppliers and plan their visits at

“Typically, we enjoy a very strong response to these communications," Conley said. "In the 90 days before Market we see an average of more than 2,300 visitors and almost 3,400 exhibitor searches every day.

“With that many buyers searching for suppliers, our Exhibitor Profiles are a very valuable showroom marketing tool. Simply by making full use of the free features found in their Profiles, exhibitors can leverage our marketing efforts to increase buyer interest in their showrooms."

Other services include free banner ads, an online press center and at-Market media center, plus a selection of sponsorships. All of the options are detailed on the new Web site.

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