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From Home Furnishing Business

Internet Retailer Moves Focus to Furniture

Internet retailer is moving into furniture.

The Gaithersburg, Md.-based company, which has been selling home, health and baby products online for more than 15 years, has now turned its full attention toward affordable furniture and home accents.

Living In Comfort’s furniture collections include living room sets, rocker recliners, solid wooden platform beds, specialty kids loft and bunk beds with real staircases, ultra-modern dining room sets, chandeliers, contemporary home theaters, coordinating home accents and more.

Special emphasis is placed on furniture manufactured in the United States. More than 250 brands include Berg FurnitureJackson Catnapper and Lounge 22.

Lawrence Rosen, President of LIC, describes Living In Comfort’s new focus with a thoughtful, positive approach. "When the consumer market experienced a drastic economic downturn, we realized that we needed to be there for our customers," said LIC President Lawrence Rosen. "We were determined to help them obtain affordable, high quality products that would appeal to any taste and budget, so that they could feel good in their own homes."

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