From Home Furnishing Business
City Opens W. Palm Ashley Furniture Homestore
The new 35,000-square-foot showroom is in a resurgent retail corridor at 2101 Palm Beach Lakes Blvd.
“With the rebound in housing sales and prices, plus some key changes we’ve introduced in recent months, our sales are growing at the fastest rate since 2005,” said City Furniture President Keith Koenig .
“We’re seeing all types of home buyers out shopping for new furniture--more first-time buyers and people finally able to sell their existing home and move into a larger or smaller one, depending on their stage in life.”
The new store is the third in a five-store regional expansion now underway at City Furniture, which is Ashley Furniture HomeStore’s licensee in southeast and southwest Florida. The company is moving its sales team from a smaller, temporary Ashley Furniture HomeStore location on Okeechobee Boulevard and adding 13 sales and support positions. The new store adjoins the existing City Furniture store at 2121 Palm Beach Lakes Blvd., with a walk-through for customers’ convenience. The company will donate a portion of Grand Opening sales to Habitat for Humanity of Palm Beach County.
Koenig said the new store’s high-value location was one of several the company purchased years ago on the belief that growth would come in its key markets. Construction of the nearby Palm Beach Outlets is confirming that vision, and Koenig said he expects the revitalized mall will be a major draw for the Palm Beach Lakes Boulevard shopping district as the economy recovers.
City Furniture has made strategic moves this year that Koenig said has helped drive sales up about 10 percent year-over-year in the region, among the most competitive furniture markets in the country and globally.
“We’ve added e-commerce so shoppers can purchase all City Furniture merchandise through our Web site, and our online business is the fastest growing segment,” he said. “We added Bernhardt galleries to our City Furniture showrooms and completely revamped our mattress line, adding Sleep Specialists to help customers get a better night’s sleep at the best values in Florida.”
In addition City Furniture and Ashley Furniture HomeStore showrooms offer same-day delivery seven days a week.