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From Home Furnishing Business

Swann's in Texas Launches New Web Site With MicroD

Tyler, Texas, furniture retailer Swann's has teamed with online merchandising specialist MicroD to launch a new Web site.

The new site is designed to help consumers save time, reduce travel, and eliminate the guesswork traditionally associated with the furniture shopping experience.

Swann's site features visually stunning displays and detailed specifications of all available furniture items as well as a list of current promotions, clearance items, and financing and delivery options. A special room-planning tool enables online shoppers to drag and drop furniture and structural items into a visual representation of their own room to ensure the look and fit of the room even before they visit the company’s showroom to finalize their purchase. shoppers can quickly locate and compare living room, dining room, bedroom, family room, and home office furniture, home appliances and accessories by searching and filtering by product type, style, materials, finish, brand, and other characteristics.

Complete product descriptions and specifications are provided with each item along with a display of related furniture pieces. The full-featured Web site also allows visitors to request a price quote, directly e-mail the store, save items to their own “favorites” folder, print and share items via email with their family and friends.

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