Bedgear Expands Departments, Increases Product Growth, and Gives Back to Community

March 17, 2021  by Laurie Northington in Community / Charitable Support, Industry   

At the start of the pandemic, Bedgear's goal was to keep employees safe, constantly have a strong supply chain and inventory available for consumers and retail customers as well as become hyper-focused on supporting retailers' businesses.

The company has expanded the brand's sales, marketing, sales support and operations teams to reinforce all touchpoints of the customer. The education staff of the Bedgear sleep coach team has increased in the field, and departments were re-aligned to ensure customers are successful with their in-store and digital initiatives. The company’s consumer marketing team has expanded to support the brand's direct-to-consumer (DTC) strategies and gain a better understanding of consumers' purchasing behavior and trends on bedgear.com and other DTC online marketplaces. The product marketing team has taken on product management responsibilities to ensure Bedgear's global sales team and customers' retail sales associates have the right product knowledge and assets to increase revenues.

Co-Founder Shana Rocheleau, formerly the vice president of strategy, has been named executive vice president of strategy. In this new role, Rocheleau will now oversee forecasting and planning, sales support and retail operations. She will be advancing Bedgear's Love 360 approach to retailers, replicating the brand's customer journey. Love 360 ensures each retail customer is fully immersed in marketing, in-store experience, merchandising and education. This committed support allows the company to anticipate, meet and exceed customers' needs to increase their overall sales growth.

"Because of the COVID-19 pandemic in 2020, Bedgear made some calculated and strategic decisions to focus on building impactful departments with insightful leaders and clever individual contributors who can continue to bring innovative bedding products that are personalized based on body type, sleep position and temperature and have enhanced airflow to retail customers and consumers," said Eugene Alletto, Founder and CEO. "The past year also allowed the Bedgear Foundation to give back to communities, both domestically and abroad. As a leader in the bedding industry, Bedgear must continue to not just innovate with breathable bedding but also set an example for others with our humanitarian values."