Daily News

From Home Furnishing Business

Kingsdown Sleep Smart Gets Dedicated Online Presence

July 30, 2013  by in Industry, Web Retail   

Kingsdown, Mebane, N.C., is debuting Smart Sleep at Las Vegas Furniture Market. 

“Sleep Smart provides an entirely new way to think about sleep. That’s why we need to be assertive in re-educating retailers and the general public that a bed can and should play an active role in helping them achieve the best night’s sleep possible,” said Kingsdown President and CEO Frank Hood . “As your body changes, so should your bed. When you experience pain, your mattress should sense that. While you’re sleeping, your bed should track sleep patterns and movement. We understand that these are revolutionary ideas, and that’s why we’re compiling easy to understand resources on this new Web site.”

The new site is designed around the tagline “Only This Bed Stays Awake While You Comfortably, Soundly Sleep.”

The Web site now is online with an introductory “splash” page promoting its full launch when a “New Era of Sleeping Starts.” Once it’s live, the Web site will work to educate both consumers and retailers on the sleep science, research and technology behind the intelligent mattress.

First, the Web site will serve as a portal to learn about Sleep Smart, even featuring a video demonstration and product explanation. It also will feature a new blog highlighting important sleep topics and Kingsdown news. For those with specific questions, the Web site will serve as an outlet to connect with Kingsdown representatives. Finally, it’s a gateway to social media forums, such as Facebook and Twitter.

Engineered using research from the Sleep to Live Institute, the new Sleep Smart sleep system uses technology to “read” a sleeper’s body and create the most individualized sleep surface available in the industry. The mattresses are designed to monitor movement, understand pain, ease pressure, track sleep patterns, and even gently wake a sleeper from a deep sleep.  

Kingsdown’s Scientific Measurement and Response Technology sensors automatically trigger air cylinders that slowly expand or contract for individualized comfort. These are paired with encased coils and specialty foams to provide optimal support throughout the night. Designed in conjunction with an optional Sleep Smart app compatible with both Apple and Android mobile devices and tablets, the mattress learns an individual’s sleep patterns, tracks their sleep data and adjusts itself as the body changes.