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From Home Furnishing Business
BrandJump Taps Nicole Gallo-Pratt as Associate Director of Creative Content
July 27,
2020 by Laurie Northington in Executive Changes, Industry 
Los Angeles-based ecommerce sales and marketing company BrandJump has announced Nicole Gallo-Pratt as associate director of creative content. She will report to Shelly Jones-Jackson, director of merchandising and operations.
In this role, Gallo-Pratt will provide strategic leadership to the Brand Content and Creative teams. She also will be a partner internally with Channel Management and externally with Brand Clients, driving consistency and cohesion through all steps of the copy development and messaging process.
“Nicole comes to BrandJump with over 10 years of content creation experience and has led a team of copywriters with the focus of enhanced product copy using SEO research, keyword planning tools and competitive analysis,” said Jones-Jackson.
Gallo-Pratt joins BrandJump following several content marketing positions with various fashion retailers including Lord & Taylor, Saks Fifth Avenue and Dillard’s. She also served as a content specialist with Wayfair and was a senior content marketing manager with Spencer’s, prior to joining BrandJump.
“Nicole was heavily involved in the creation of new processes surrounding the launch of a PIM system when Saks merged with HBC,” added Jones-Jackson. “This standout experience was one of the key reasons we were so excited to have Nicole join BrandJump.”