Daily News
From Home Furnishing Business
A-America Adds Leflein and Holiday to Sales Leadership Team
February 17,
2020 by Laurie Northington in Executive Changes, Industry 
Family-owned A-America, a leading provider of high quality wood furniture for over 45 years, has announced the appointments of Tommy Leflein as vice president of sales for the East Coast and Ron Holliday as Western sales manager.
A veteran of the furniture industry, Leflein is a former president, chairman and board member of the International Home Furnishings Representatives Association (IHFRA). Additionally, he served on the board of the Greater Metropolitan Home Furniture Association of New York and New Jersey for 20 years. Prior to joining A-America, Leflein was a sales manager for industry names such as Bivona & Company, Nourison Rugs and Lexington Home Brands.
Holliday, an industry veteran of 30 years, began his career moving furniture for retail stores. He quickly transitioned into sales and has worked with some of the biggest names in the industry, including Klausner, Berkline and Greenington.
Holliday’s 20 years of building relationships in Asia brings added benefit as A-America has a solid presence in Vietnam and other Asian countries. He is a big believer in A-America’s solid wood story and says, “SVP of Sales, Christian Rohrbach’s energy is helping to propel the company into new directions.”
According to Leflein, the company, “needs to look into venues beyond brick and mortar and e-commerce.” Both Holliday and Leflein are looking towards reaching out to design trade, subscription services, and other alternate avenues of distribution and the sales team is ready to respond creatively to changing buying patterns.