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From Home Furnishing Business

The RoomPlace Opens Largest Store in Chicago Suburb

Washington Prime Group (NYSE: WPG), parent company of Chicago-based The RoomPlace, has announced the opening of its largest store to date at Lincolnwood Town Center.

Highlighted by a large atrium, the 84,000-square-foot location occupies two floors and combines three brands – The RoomPlace, The MattressPlace and RP Outlet.

Lou Conforti, CEO and director of The RoomPlace parent company, Washington Prime Group, stated: “I am especially excited to welcome our latest RoomPlace to Lincolnwood Town Center for several reasons. First, we share the same hometown...the City of Broad Shoulders. I am just imagining myself comfortably lounging in a Callisto Charcoal Leather Power Recliner with a deep dish pizza within reach while watching Walter Payton, Otis Wilson, et. al. performing The Super Bowl Shuffle on a LG 65” 4K Super UHD Television.”

“Second, The RoomPlace further illustrates our commitment to diversify tenancy with top notch home furnishings at affordable prices. Third, their team exemplifies a proactive and innovative approach to physical retailing. Washington Prime Group has teamed up with The RoomPlace at other locations in order to deliver events and installations which showcase their products and create excitement amongst our guests,” Conforti added. “So stop on by The RoomPlace in Lincolnwood and you might even catch me with my feet up singing along to the greatest football team of all time...and just remember we’re not here to start no trouble, we’re just here to do the Super Bowl Shuffle.”

Rolf Schultz, CEO of The RoomPlace, stated: “Serving the Chicago area, Lincolnwood Town Center is a great location and will serve a high concentration of our customers.”

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