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From Home Furnishing Business

BrandJump Adds 2 to Management Team

Los Angeles-based ecommerce sales and marketing company BrandJump has announced the latest two additions to its team.

Joanna Otto has been named Amazon Channel Manager. In this role, Otto will be responsible for driving the day-to-day Amazon business in this rapidly growing division of BrandJump.

“Joanna brings to the table a wealth of channel-specific experience,” said Melanie Nelson, director of channel management. “She spent five years at Amazon and her behind the scenes insight will prove invaluable to our clients looking to enhance their presence in the Marketplace.”

Otto comes to BrandJump from Bobsled Marketing, where she was responsible for helping brands launch and optimize their product lines on Amazon. She has experience with 1P, 3P and hybrid models, and has an extensive track record proving results through operational efficiencies, brand protection, and both paid and organic marketing.

Also added to the BrandJump team is Aileen English who has been named Account Manager. In this role, English will lead the engagement and business strategy with certain key internet retail partners. She will be responsible for creating and implementing strategic growth plans for each retailer in collaboration with the Merchandising, Creative and Operations teams at BrandJump.

English joins BrandJump from Wayfair, where she most recently served as House Brand Buying Manager in the Home Textiles division. In this role, she managed the Textiles and Décor verticals within the House Brand and Private Label department. English was responsible for assorted planning across more than 30 house brands and analyzing category and SKU performance to optimize a tightly curated assortment. English also has been a buyer for Overstock and RueLaLa.

“Aileen’s experience with these retailers makes her a natural fit for the brands we serve,” Nelson said. “She has a keen grasp on both the challenges and opportunities that exist on these platforms for home furnishings brands, and will be instrumental in helping our clients navigate and build these online channels successfully.”







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