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From Home Furnishing Business

Flex Bedding Group Promotes Stranix to GM, Marshall Mattress

Canada-based Flex Bedding Group has named industry veteran Valerie Stranix to its newly created position of general manager.

Stranix has overall responsibility for all the operations and sales of the newly acquired Marshall Mattress brand, and will serve as an in-country resource for sister brands, Vispring, E.S. Kluft and Aireloom.

The appointment also makes Stranix one of few women executives leading a mattress manufacturer. She is widely considered to be one of the most knowledgeable and effective bedding sales leaders in Canada.

Stranix joined the Flex Group three years ago as sales director for the group’s three luxury brands: Kluft, Vispring and Aireloom. With more than 23 years’ experience in the bedding industry, Stranix has held a number of executive roles with some of the industry’s leading brands, including Spring Air Canada, Natura/Sommex and has served on the board of trustees for the International Sleep Products Association. Stranix reports to Alain Rauh, international director of the Flex Bedding Group.

“Valerie has the two fundamental requirements for the job – an extensive knowledge of the Canadian market and a deep understanding of premium bedding,” Rauh said. “She will be instrumental in expanding the Marshall business, building on its heritage and uniqueness. With a factory in Toronto and Valerie’s leadership, we are look forward to becoming a stronger player in Canada and consolidating the overall Group business with our premium brands.”

As general manager, Stranix will manage the day-to-day operations, including sales and marketing, operations and finance functions for Marshall.

“We’re looking forward to growing Marshall’s footprint beyond the North American marketplace and to taking a more global approach under the Flex Group ownership. Our new structure will give Marshall a larger platform and help broaden our audience,” said Stranix.

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