From Home Furnishing Business
Talalay Global Debuts New Las Vegas Showroom at Winter Market
Latex foam producer Talalay Global has announced the renovation of its 2,600-square-foot Las Vegas Market showroom, giving it a more upscale and refined look.
The exhibit space will feature dedicated areas for the Pure Talalay Bliss mattress line that, in 2019, will be produced, marketed and sold by Eclipse International, as well as a new latex pillow and topper line, and a section devoted to its OEM manufacturing.
“We wanted to recreate our space into a more luxurious environment that showcased the upscale nature of our products and stimulated new retail strategies for Talalay by our dealers. In an era of declining store traffic, dealers need to get the most out of every square foot of selling space, and our new showroom layout will help them achieve that objective.” said Jennifer Costa, vp of marketing.
Each of the four Pure Talalay Bliss models will be displayed near the main showroom entrance in a series of fully accessorized bedroom vignettes featuring darker colors accented with brass and gold highlights to create an environment conducive to sleep. The mattresses are the first result of the new partnership with mattress producer Eclipse International, which is making the line in its factories.
Adjacent to the Pure Talalay Bliss area will be the new latex pillow line display, which features orange, yellow and red colors, designed to stimulate the feeling of rejuvenation after waking up from a good night’s sleep. The company will also showcase a variety of its latex toppers in the rejuvenation portion of the showroom.
The remodeled showroom will be ready for the winter Las Vegas Market in B-945 of the World Market Center.