From Home Furnishing Business
Perq Taps Amy Peck as VP of Marketing Cloud Solutions
Perq, a website technology company that focuses on consumer engagement and behavior, has appointed Amy Peck to the newly created role of vice president of marketing cloud solutions.
Peck will lead a new marketing cloud solutions team that is focused on delivering innovative, data-driven, multi-channel marketing solutions to Perq’s growing home furnishings customer database.
The company’s AI-powered tools are designed to allow home furnishing retailers to better engage with consumers — on and offline — capturing key consumer behavior insights and ultimately driving more in-store sales.
“Amy has a track record of developing digital marketing strategies that have successfully driven online consumers into automobile showrooms. Her expertise knowing how to transition online shoppers into in-person, showroom sales will be a huge benefit to our home furnishing clients,” said Scott Hill, executive chairman and co-founder. “She will bring best practices honed in the automotive sector to our fast-growing home furnishings client success team.”
The company added appliance assessments and virtual reality showrooms to its AI-powered engagement software this year which have helped drive increases in conversion.
Since the launch of its artificial intelligence-powered digital marketing solution, the company’s client base has grown over 70 percent and is used by more than 1,000 businesses in the home furnishing, multifamily and automotive industries.
“Perq is redefining success in the home furnishing space and my number one goal is to ensure that our clients get the biggest possible return on investment across their entire marketing spend,” said Amy Peck. “Our clients’ success and feedback powers Perq’s innovations for the home furnishings industry, and I’m excited about what’s coming next.”
Peck brings extensive client services and marketing/advertising experience to her new role. Prior to joining Perq, she worked as director of marketing services for Dominion Dealer Solutions, provider of award-winning software and services for auto dealerships, and led a team of digital marketers at Reynolds and Reynolds, an industry leader in automotive technology and digitization.