From Home Furnishing Business
Abbyson’s Holiday Weekend Sales up 66% Over 2017
2018 by Laurie Northington in Economic News, Industry
Lifestyle brand Abbyson, a resource for upholstery, casegoods and accessories, has announced successful Black Friday and Cyber Monday sales last month, increasing sales volume 66 percent over 2017 and recording more than 20,000 shipments during the holiday weekend.
“Being a leading e-commerce brand has really strengthened our position for growth over the Black Friday and Cyber Monday weekend,” said Yavar Rafieha, president. “With online purchases on the rise, Abbyson continues to see a strong increase in sales year over year. Our e-commerce strategy has never been more important in reaching consumers and we will continue to deliver more digital tools and higher quality content online.”
The company’s Top 20 retailers brought in over 95 percent of the total revenue and their top 200 SKUs represented more than 90 percent of the total units sold during the largest sale event of the year. These results reflect that the company’s focus on specific products and targeted promotions equated to a significant increase in sales.
Best-selling product categories were motion upholstery, dining sets, and accent chairs. The shifting trend in sales of these larger home furnishing products resulted in a 250 percent increase in Abbyson’s Less than Truck Load business.
“We were surprised in the dramatic increase in our LTL business considering that most consumers focus on smaller parcel, price-point driven promotions during this time of year,” said Rodd Rafieha, SVP of sales. “It was great to see our larger and higher priced collections do so well.”