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From Home Furnishing Business

Zuo Taps Kevin Baum as New EVP of E-commerce

Lifestyle furniture resource Zuo has announced the hiring of Kevin Baum as EVP of e-commerce, effective Oct. 1.

Baum is a retail veteran with three decades of experience in brand development, merchandising, online sales and consulting for top online brands.

Most recently, Baum spent 10 years as founder and president of F&O International, a consulting firm formed to help global brands geographically reposition merchandise and distressed assets throughout North America.

Prior to F&O, Baum led teams at MJC International as vp of operations and vp of licensing. He joined MJC with 18 years of buying and merchandising positions of increasing responsibility at Gap, Ross Stores, Esprit de Corp, Target and Macy’s.

“Having worked with Zuo over the past five years, I see the company as a young and energetic brand with enormous potential and a strong, loyal customer base,” Baum said. “I’m excited to work with the talented and hard-working teams at Zuo and am motivated to increase our overall growth and strengthen existing e-commerce partnerships. I’ve spent my career learning from industry leaders and have joined Zuo to apply what I’ve learned to help the company drive sales globally.” 

Baum’s goals will include strengthening relationships with key partners, streamlining operations, and growing the company’s e-commerce division.

“As furniture consumers become more sophisticated and have more sources to find the right product, Zuo is constantly evaluating our customers’ expectations and evolving our selection of trend right and affordable products,” said Luis Ruesga, CEO. E-commerce solutions and management are integral to the way we connect with our customers. Looking ahead, Kevin will be working with our customers to better understand their needs and priorities. We certainly welcome his knowledge and expertise in furthering this division.”

Baum will take part in a Market Panel Discussion on Monday Jan. 28, 2019, 11 a.m. – 12:30 p.m. in the Las Vegas Market C174 seminar room. The panel will be moderated by Stacey Tiveron and discuss the topic: "The Importance of Cultivating your e-Commerce Presence - Navigating the Online Market for Designers, Retailers and Brands.”  RSVP 

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