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From Home Furnishing Business

Fast Fact: Brick and Mortar E-commerce, 1% of Total Sales

While the success of online retailing among brick and mortar merchants has increased over the years, the e-commerce sales comparison remains vast between brick and mortar stores and pure e-commerce retailers, according to data from the U.S. Census Bureau and the proprietary market model from Impact Consulting, parent company of Home Furnishings Business.

E-commerce sales among combined furniture and home furnishings stores jumped 200 percent from $367 million to $1.1 billion, 2006 to 2016, but furniture stores only held one percent of that volume.

Thought to be a dying form of retail compared to brick and mortar and e-commerce, the mail order business has dropped to $2.3 billion in 2017 and only 2.2 percent of industry sales. However, last year saw evidence that print catalogs are resurging as an effort to inspire a lifestyle rather than promoting a brand.

For an in-depth look at the data, click here.

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