Malouf Introduces Marquee Display, Utilizes Vertical Showroom Space

October 15, 2018  by Laurie Northington in Industry, Special Events   

The new display utilizes vertical space, so retailers don’t have to sacrifice mattress spots on the sales floor.

“This gorgeous display has become the central hub of the accessories department. Customers can see it from any angle in the showroom. They are asking more questions and engaging more with the products,” said Mike Landsman, buyer and sales manager for Walker Furniture. “We have also noticed that people are being drawn to the higher end items that previously didn’t get a lot of attention. Now we have an environment that supports luxury products and premium prices.”

Showcased in the Malouf showroom at Las Vegas Market in July, the Marquee display is designed to fit the full assortment of the company’s accessories from sheets and pillows to mattress protectors. The adjustable shelves allow stores to customize their display and create their own product hierarchy based on their customer’s needs. The flexible display also allows for future product adjustments.

“The display really makes a statement in the showroom. Customers are especially drawn to the colorful pillows and are excited to check them out,” said David Mizrahi, president of Best Mattress. “It’s much easier for our RSAs to attach accessories to mattress sales now. We’re putting these displays in all our locations.”

The modern and clean visual concept envisioned by the Malouf in-house interior design team incorporated colors that let the products shine. Constructed to fit over King and Queen size mattresses or as a stand-alone display, the Marquee fits seamlessly into the sales floor so retail sales associates can smoothly introduce accessories to customers throughout the sales process.

Independent retailers, like Bayou Beds based in La., have also seen success with the displays. “This new display is a strong statement to your customers that you are committed to the bedding accessories category, which really drives up attachment rates,” said Mike Douglas, vp of sales for Malouf.

Architectural drawings for the Marquee display are currently available to all retail partners on the Malouf Wholesale Resource Center. Custom buildouts are also available to select partners. Contact your Malouf sales rep for more information.