From Home Furnishing Business
Intiaro Launches 3D Custom Upholstery Solution, Partners with Lexington Home Brands
Intiaro, an industry leader in immersive 3D visualization solutions for design-oriented brands and interior design professionals, is launching a new version of its Augmented Reality enabled 3D Product Configurator during this week’s High Point market.
The company has partnered with Lexington Home Brands and will demonstrate the technology in Lexington’s main showroom complex on National Highway during Market week. Lexington will use the Intiaro solution to facilitate a highly intuitive, customer-friendly digital experience to its Personal Design Series (PDS) upholstery program.
PDS allows dealers, consumers, sales associates and interior design professionals to fully customize upholstered seating, offering virtually limitless options.
“The PDS upholstery program represents significant business for Lexington and our retailers,” said Robert Stamper, Sr. VP of marketing. “The primary benefit of the program is unlimited customization. The associated challenge is its level of complexity—both in the number of configuration options and dynamic pricing. Visualization is key to an exceptional customer experience, and our goal is to offer an intuitive solution that is visually engaging—empowering the user with tools for creative self-expression.”
Stamper continued, “After looking at numerous vendors, we felt the team at Intiaro had the greatest depth of experience and capacity to create a solution that would address configuration, draping, frame customization, pricing, 3D and AR. We couldn’t be more pleased with the results, and are anxious for our dealers to experience it at Market.”
The new PDS application is designed to work on desktop, tablet and mobile devices. It is particularly effective in creating custom sectional configurations, which are the source of most spatial layout mistakes and order-entry issues. The visualization on-screen allows the user to see changes in the frame design, the fabrication, and custom options in 3D. It also allows the configuration to be printed out in tear-sheet format or emailed to the client.
“The PDS upholstery program is one of the most highly configurable and complex in the industry,” said Pawel Ciach, CEO at Intiaro. “We felt there was a competitive advantage in starting with the most complicated scenario to showcase the capabilities of our technology, and Lexington’s team was well prepared to support the project.”
Ciach explained, “In the last five years, we have been working with business across a wide range of industry verticals in Europe. Our experience has demonstrated that design-oriented brands selling highly configurable products average a 15% revenue lift, with an associated reduction in returns and order-entry errors. As a result, our focus is singularly on those types of companies, as well as supporting the interior design community, for whom this solution represents a breakthrough enhancement in the efficiency of their workflow.”
The flexibility of the solution will allow users to work on their desktop, via a browser-enabled web application and then view the customized piece on mobile, utilizing the AR component to visualize their upholster in the room of their choice. It is designed so that any dealer or interior design professional can incorporate the application into their existing website with code.
Lexington will be deploying the new PDS solution on their public website for consumer use. Contact firstname.lastname@example.org for more information or to make an appointment.