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From Home Furnishing Business

Soft-Tex Restructures Marketing and Sales, Hires Marsh as Chief Marketing Officer

Soft-Tex International has named former YogaBed CEO and Mattress Firm executive Chris Marsh as chief marketing officer as part of the company's marketing and sales reorganization.

The new structure centralizes Soft-Tex's marketing organization as a shared service under the leadership of Marsh. Marsh joins Soft-Tex with significant experience as a bedding industry executive having served as a divisional merchandise manager at Macy's, vp at Mattress Firm, and most recently CEO of YogaBed which was recently acquired. Marsh is charged with driving global marketing efforts supporting the growth of Soft-Tex brands and product collections both online and in stores.

Marsh's team includes three direct reports including Kayla McNeil, newly promoted director of marketing and commercialization, Eric Hasper, lead designer and showroom manager, and Taylor Jones, director of digital marketing and ecommerce.

In the sales division, John Timmerman, vp of the furniture and mattress division, has been promoted to the Senior Leadership Team and Dionne Pedersen has been hired as executive sales associate.

"With today's demands of omnichannel retail, we're excited to have a proven industry leader in Chris Marsh joining us to lead the team that is furthering our value proposition as a best in class supplier of not only of quality product, but also fresh, compelling, and cohesive marketing stories that provide significant value and drive today's bedding customer to purchase," said Jeff Chilton, CEO.

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