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From Home Furnishing Business

Magali Castillo Joins E.S. Kluft as VP of Marketing

Upper-end mattress manufacturer E.S. Kluft & Company, which produces the Kluft and Aireloom brands, has appointed Magali Castillo as vice president of marketing.

Formerly global marketing director of sister company Vispring, Castillo is a 16-year veteran in global brand building.

In her new role, Castillo will oversee all marketing efforts of E.S. Kluft as the brand continues to grow in the U.S. and throughout the world.

“During the last six years, Magali has positioned Vispring as the premier luxury bedding brand in the world and has been directly supporting the most prestigious retailers like Bloomingdale’s and Harrods with their marketing programs,” said Juan Dionis, managing director at E.S. Kluft. “As we continue to increase our offering in the high-end luxury space, we need to provide more creative and sophisticated marketing support to our retail partners.”

“Luxury brands are global and Magali has an international profile, with a university degree in business management and marketing from the Ecole Supérieure de Commerce of Grenoble (France) and having worked in London, Brussels and Madrid. Her global experience will be essential in our future product developments,” added Dionis.

Castillo has been with the Flex Group, which owns Vispring and E.S. Kluft, since 2007 after a marketing career in several international companies. She began her work in the head office in Madrid, where she was responsible for new product development, promotions and communications for multiple products lines, brands and channels, and then shifted to global marketing director of Vispring in 2013.

“There has never been a greater opportunity for the Kluft and Aireloom brands to grow and flourish as there is today. The brands have wonderful retail partners, and I look forward to working more closely with them. Luxury bedding is one of the fastest growing segments of our industry” said Castillo. “I am delighted to take on this new role, continue the E.S. Kluft legacy and work together with our knowledgeable and dedicated management team.”

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