Hooker Furniture, Kulman Joins as VP

July 26, 2018  by Laurie Northington in Executive Changes, Industry   

As a leather upholstery specialist with a combined 25 years of experience in leather, merchandising, and sales, Kulman will report to Jeremy Hoff, president of Hooker Casegoods and Upholstery. She will be responsible for all aspects of merchandising and product development for the upper mid-priced leather upholstery line.

“Joelle brings a tremendous amount of experience as well as focus to Hooker Upholstery. Her established relationships with our key retail partners will help us continue our accelerated growth, while her experience and insight will help us stay on trend and chart the best strategy for Hooker Upholstery going forward,” said Hoff.

Most recently, Kuhlman was with MorriSofa Global where she held the position of vp of sales and merchandising. Prior to that, she worked as a regional vp for Manwah/Cheers.

She resides in Greensboro with her husband and two children.