DreamCloud Announces Level Sleep Acquisition

July 20, 2018  by Laurie Northington in Acquisition, Industry   

The partnership positions DreamCloud Holdings with an extensive suite of sleep products, allowing the company to enhance its offerings of health focused sleep products to consumers.

"Based on the prolific success of our first brand, Nectar Sleep, we knew a more diverse range of product offerings could also find success in the direct to consumer, bed in a box market. Our second brand, DreamCloud, has demonstrated the appeal of a luxury offering to the online shopper," said Craig Schmeizer, co-founder of DreamCloud Holdings. "Level fits naturally into our offerings, and we're thrilled to offer our loyal customers new options for optimal sleep health." 

Level Sleep's founder and CEO, J.J. Abodeely, will serve as Level's general manager and the Sonoma-based team will assist with the integration of the company as part of the DreamCloud Holdings family. 

"In joining DreamCloud, Level finds a partner that can super-charge growth with unmatched e-commerce capabilities and consolidated operations.  We are very excited by the synergies and growth opportunity offered by joining the family of brands," said Abodeely. "Since we launched Level Sleep, our goal has been to offer these amazing products to the greatest number of people and in DreamCloud Holdings, we've found a partner who can help realize that vision and further promote the benefits of our patented sleep technology."

"We cannot share our enthusiasm over joining the Level Sleep brand strongly enough," said Ran Reske and Eric Hutchinson, co-founders of DreamCloud.  "Level brings uniquely developed offerings and technology to sleep, defined by robust intellectual property and the strongest sleep research conducted to date by a mattress brand. It feels natural to offer Level the advantages of DreamCloud's industry-leading sales and distribution capabilities and e-commerce know how."

Level Sleep's sleep system includes the TriSupport Mattress and Restore Pillow which combine to provide lumbar support and optimal alignment of the neck, spine, and body. The Level Sleep mattress features multi patented technology and three unique zones of firmness for comfortable, supportive sleep, while the pillow correctly positions the neck and head for maximum airflow and comfort.