Daily News
From Home Furnishing Business
Surya’s Inaugural Designer Showroom to Open at theMART in Chicago
June 20,
2018 by Jane Chero in Designer Weekly, Industry, Store Openings 
Surya is announcing the opening of its new 5,000-square-foot, to-the-trade Chicago showroom, located in the Design Center at The Merchandise Mart (theMART). The showroom will offer designers a place to source and experience Surya products, and will serve as a platform for ongoing customer support, education and networking.
Aiming to better serve the design community, the brand’s Chicago showroom showcases a fashion-forward selection of its high-end accessories in a range of styles. Scattered throughout the showroom, inspirational lifestyle vignettes display the latest décor trends with coordinating Surya accessories. Designers will also be able to collaborate with their clients in designated workspaces outfitted with state-of-the-art technology.
“Our path to continued success is built upon providing design leadership, a simplified buying experience and unsurpassed service to our customers,” said Satya Tiwari, president of Surya. "A lot of thoughtful planning has gone into the concept for our Chicago showroom, including product assortment, layout, visual cues and other experiential components. We look forward to continuing to enhance the accessories buying experience for designers as we open additional regional showrooms in the next couple of years.”
The showroom officially opened this week during Neocon with a ribbon cutting followed by an afternoon of events, including an educational CEU covering "A Guide to Area Rugs" and a champagne toast during the Design Center’s "Toast to Fine Design" event.