Womack Named Malouf’s Sales Director of Latin America

June 20, 2018  by Jason Schneider in Executive Changes, Industry   

As part of the company’s growing global expansion efforts, he will be responsible for developing and implementing international sales initiatives, with specific focus on Latin American countries.

Womack joins Trevor Fenton, international sales director for Malouf, in building international accounts.

“We set some hefty goals in growing our presence while increasing our capacity to service all our retail partners, and Aaron is key to our success in meeting those goals,” said Mike Douglas, vice president of sales for Malouf. “He has an incredible resume with outstanding experience in the international marketplace. It’s a big win to have him on our team, and we’re excited for the success we know he’ll bring for the company.”

Malouf made the move to acquire Womack after seeing growth in retail locations in Canada and Mexico. Womack will head a sales team focused on growing existing international markets and expanding into others.

Womack brings more than 10 years of experience in consumer products to Malouf. He previously developed and managed a business located in Mexico that serviced Latin American markets. A fluent Spanish speaker, he has worked in Costa Rica, Venezuela, Uruguay, and Paraguay and has vast experience in country-specific marketing challenges. He previously worked with two successful start-up businesses in different industries.

Womack earned a bachelor’s degree in Spanish Language from the University of Texas–Pan American and a Master of Business Administration from the University of Phoenix. In addition to his business endeavors, Womack volunteers his time to help immigrants establish themselves and find success in their new country.