Stallmann Joins Verlo Mattress as Vice President of Marketing

June 19, 2018  by Jason Schneider in Executive Changes, Industry   

“I am excited to join Verlo and draw upon their 60 years of history in the mattress business,” he said. “The story here is so different from any in this space, and I’m looking forward to telling it.”

Stallmann brings 20 years of experience using traditional and emerging platforms. He spent the past 11 years at Steinhafels as the top marketing executive, where he helped grow market share and played a key role to manage website design and build the e-commerce business. In addition, Stallmann has worked in marketing at both The Bon-Ton Stores and Kohl’s Department Stores.

Brought on to continue the growth of Verlo Mattress as a franchise business, Stallmann has spent his initial time with Verlo getting acquainted with individual franchise owners and their subsequent businesses. He also launched partnerships who have strong franchise experience, such as Clayton Kendall and Qiigo.

“Our goal is to create an easy-to-use marketing platform to help our franchisees increase unit level economics while robust enough to scale with franchisor growth,” said Stallmann.

“It is a dynamic time to be working at the crossroads of marketing and retail given the many disruptions happening in both,” he added. “The revolution in technology during my career has quickly transformed the ‘push’ to ‘pull.’ The customer is moving very fast, and we need to keep pace.”