Schumacher and Williams Join HFA Staff

June 15, 2018  by Jason Schneider in Executive Changes, Industry   

Schumacher has been hired as the vice president of membership development and marketing, reporting directly to HFA CEO Sharron Bradley. He comes to the association with a background in business development and marketing, having spent the last decade with non-profits like Victory Junction and Make-a-Wish. Prior to that, he spent 25 years in broadcasting as a news anchor and reporter in Florida, Texas, California, and New York.

Schumacher will be responsible for growing HFA’s membership, specifically building relationships with top-tier retailers and increasing the association’s brand awareness.

Williams has been hired as the membership director, reporting directly to Schumacher. She comes to HFA with 10 years of sales, sales management, and training experience working in home mortgage and home furnishings for companies like Sleep Train and Mattress Firm. Williams will manage the membership team and be responsible for sales training.

The HFA’s director of marketing, Dan McCann, will also report to Schumacher.

“May marked our fifth-year anniversary after the merger and we’re poised for growth,” said Bradley. “Mark and Shannon are going to help take us to the next level where we can better meet the needs of our current members and make sure all retailers have access to all the services and benefits HFA offers. With these staff additions we’ve also made some other exciting changes to help us reach our goals of building the HFA brand and developing and growing our member programs.”

To that effort, EVP Mary Frye will now be responsible for the HFA’s public relations efforts and Jana Sutherland will oversee program development. Both will report directly to Bradley.