From Home Furnishing Business
Changing Competition Challenges Furniture Retailers
Not all small businesses are cutting ad spending for efficiency. In some categories, like furniture, business dynamics are forcing them to eliminate the expense to survive.
Mom-and-pop furniture storefronts and small chains were among the biggest, most-reliable local print and TV advertisers for decades. But in recent years, competition from large companies has crushed the category. Bureau of Labor Statistics data show employment among furniture retailers has plummeted 24 percent, representing 140,000 jobs, since 2006.
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Source: Advertising Age