Mattress Firm Names Silva as Chief Merchandising Officer

May 17, 2018  by Jason Schneider in Executive Changes, Industry   

In her new role, Silva will be responsible for the merchandising strategy and ecosystem driving sales to ensure Mattress Firm has a curated selection of leading brands.

"Lorie is a proven groundbreaker who led successful merchandising and retail efforts at Jordan's Furniture. She has a keen understanding of what it takes for a product to sell—from identifying consumer needs to educating associates to communicating product benefits," said Steve Stagner, executive chairman, president and CEO. "We're excited to have Lorie join the Mattress Firm team and support our vision of being consumers' preferred choice for better sleep."

Silva previously held the role of director of bedding operations for Jordan's Furniture, where she was responsible for the entire operation of bedding, including sourcing, sales, training, and retail experience with strong ties to customer service, operations, and logistics.

"I'm thrilled to join the Mattress Firm merchandising team and help drive Mattress Firm's growth in the sleep category," said Silva. "The success of merchandising at Mattress Firm will continue to help set the company apart and ultimately drive customers into stores for products that improve their lives. I'm excited to join an industry leader that continues to innovate."