Micalizio Named Innovative Mattress Solutions CMO

May 14, 2018  by Jason Schneider in Executive Changes, Industry   

Micalizio will report to Kim Knopf, CEO.

“Kristin is a versatile marketing executive with more than 20 years of experience leading multi-channel businesses in a variety of industries,” said Knopf. “I am thrilled to have her lead our marketing and strategy efforts with a focus on enhancing the company’s omni-channel marketing approach.”

Micalizio comes to iMS from Academic Partnerships of Dallas, an online program management company serving public universities, where she served as vice president of marketing.

“I am excited to join iMS,” Micalizio said. “The industry is going through major changes, and I believe we have a great opportunity to leverage this for incremental growth. iMS is already a regional powerhouse, and I am thrilled to be able to be part of the team to take the business to the next level.”