Thaler Appointed Mattress Firm’s Chief Marketing Officer

May 1, 2018  by Jason Schneider in Executive Changes, Industry   

Thaler will lead the strategy and implementation for advancing Mattress Firm's brand marketing, consumer insights and engagement, and retail marketing activations. In his role as CMO, he will be responsible for overseeing the integration of all Mattress Firm communication initiatives and driving the company's omni-channel marketing approach.

"We are thrilled to welcome Scott Thaler to the Mattress Firm family. He brings a well-rounded marketing and business perspective and fresh, bold ideas that will help tell our story and demonstrate the value of a good night's sleep," said Steve Stagner, executive chairman, president and CEO.

"I first met Scott more than 13 years ago when he worked on the Mattress Firm account. He understands our culture, our industry, and our customer, and will play a pivotal role in driving our continued retail transformation across all marketing channels,” he added.

Thaler joins Mattress Firm after a 14-year career at Zimmerman Advertising, where he served in multiple leadership roles within the agency, including chief interaction officer, chief digital officer, and chief client officer.

"I'm excited to officially join the Mattress Firm team. From my first interaction with them as a client to now, I've been inspired by the team, their drive, and their mission to deliver the best retail experience possible," said Thaler. "I look forward to building the brand to propel the business forward and providing consumers the best value in the industry as the company continues to innovate as the mattress retailer of the future."