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From Home Furnishing Business

APRO Promotes Villarreal to Marketing, Communications Post

Valerie Villarreal has been promoted to director of marketing and communications at APRO, the Association of Progressive Rental Organizations.

In her new post, she will continue to oversee APRO’s digital communications efforts, as well as manage and coordinate the association’s print publication, RTOHQ: The Magazine, manage association-related campaigns and oversee brand management standards.

“Valerie continues to seek out and accept new challenges, and excel in them,” said APRO Executive Director Jill McClure. “She’s successful in her field because of her drive and commitment to professional growth, and as a result, has earned our trust.”

Villarreal joined APRO in 2015 as digital and social media director, bringing eight years of marketing and communications experience, holding a variety of titles such as branding, marketing and web manager in agency, corporate and retail environments.

Since joining APRO, she also has been active in the Texas Society of Association Executives (TSAE), and completed the group’s nine-month leadership training program. She also was on a task force that recommended speakers and educational content for the 2016 TSAE Tech Talks Conference.

“I have had quite the expansive journey at APRO thus far and I feel fortunate to be a part of this industry’s family,” said Villarreal. “Almost three years ago, I was welcomed into an association rich in history and relationships and it instantly felt like home. I find great joy in being on the frontlines at industry events throughout the year, engaging with APRO members—building my very own APRO story while also fulfilling my personal commitment to professional development.”



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