Former American Signature Exec Takes Post at Big Lots

February 9, 2018  by Larry Thomas in Executive Changes, Industry   

In his new post, Haffer will be a member of the executive leadership team at Big Lots, with primary responsibility for customer engagement and messaging touchpoints, including marketing, advertising, brand development and ecommerce.

"We are delighted to have Steve join the Big Lots family. His impressive background as a marketing executive with extensive experience in ecommerce and customer engagement and acquisition, most notably in the furniture industry, will be instrumental as we strategize to grow our business,” said James Chambers, non-executive chairman. “We look forward to his leadership as we reposition our brand as a new kind of community retailer and execute the multi-year rollout of our Store of the Future initiative."

Haffer had been with American Signature Inc., which operates stores under the Value City Furniture and American Signature formats, for more than 25 years. He had been the retailer’s chief innovation officer since 2016.

Big Lots currently has 1,416 stores in 47 states.