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From Home Furnishing Business

Casual Furniture Group Names Morris Director of Operations

The International Casual Furnishings Association has named Michelle Morris, a longtime employee of the American Home Furnishings Alliance, as director of operations.

Morris, an executive assistant at the AHFA since 2000, has provided support to the group’s public relations and marketing functions for 18 years, but has also assisted membership, IT and environmental programs at various times. She was additionally assigned to a support role for ICFA, which is an arm of AHFA, in 2014.

“Michele comes into this position with a long history of managing a broad range of day-to-day activities for AHFA and ICFA,” said ICFA Executive Director Jackie Hirschhaut. “She takes tremendous pride in her work and in making a positive difference for the members that our trade association serves.”

“Over the past three years, she has been a tireless worker overseeing administrative aspects of ICFA. In addition, she has demonstrated her artistic talents in creating the majority of the group’s marketing and meeting materials. Her contributions will continue to play a vital role in ICFA’s continued future growth,” Hirschhaut added.



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