From Home Furnishing Business
Loloi to Open Year-Round Showroom in Dallas
Rug and textile manufacturer Loloi will open a stand-alone, year-round showroom at the World Trade Center in Dallas, just ahead of the Dallas Total Home & Gift Market on Jan. 17-23.
The new exhibit space encompasses nearly 10,000 square feet on the fifth floor of the WTC, and is adjacent to a showroom operated by In-Detail, which has represented Loloi at the Dallas market for many years.
"Loloi is excited to have a year-round home at Dallas Market Center. With the new showroom's size, we’re now able to show buyers our entire rug line along with our pillow and throw categories,” said Amir Loloi, president of Loloi Rugs. “Additionally, we’ll have areas dedicated to our licensed collections and a great selection of one-of-a-kind rugs. We can’t wait for January."
He said buyers will have the convenience of seeing the full assortment of products, including comprehensive licensed collections with ED Ellen DeGeneres, the Loloi by Justina Blakeney collection, and Magnolia Home by Joanna Gaines.
These collaborative partnerships bring over 50 collections to the Market, each with its own unique style, offering an expansive selection for retailers to choose from, he explained.
In addition to the increased amount of inventory in the showroom, there will be a section for one-of-a-kind rugs from India, Turkey, and other countries never before seen at this level in their Dallas showroom. Amir Loloi and his team travel overseas to personally hand select these specialty rugs, and work to develop new and innovative product for the collection.
“Loloi has long been a destination for buyers in Dallas but this expansion allows buyers to discover even more unique products and on-trend pieces from this leading company,” said Cindy Morris, Dallas Market Center president and CEO. “Their customer service, welcoming environment, and vast product selection will make their showroom a sought-after destination.”
Morris said Loloi joins more than 50 companies opening new or expanded showrooms for the January show.