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From Home Furnishing Business

Heller Named Chief Creative Officer at Theodore Alexander

High-end resource Theodore Alexander has named Gregory Heller to the newly created position of chief creative officer.

In his new post, Heller will direct product management activities and lead the global vision and strategy for the Theodore Alexander brands. He will oversee product development, brand and product merchandising, visual and marketing functions, the company said.

Heller’s experience in the luxury home furnishings market includes stints at Thomasville and Baker. At Theodore Alexander, he will report to CEO Doris Phua.

“We are delighted to welcome an industry leader of Gregory’s caliber to Theodore Alexander. His appointment reflects Theodore Alexander’s continued focus on our global brand that is synonymous with excellence,” said Phua.

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