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From Home Furnishing Business

Ashley HomeStore Opens First Unit in Western Europe

Ashley Furniture HomeStore has opened a store in Waardenburg, The Netherlands -- the company’s first location in Western Europe.

The store features fully accessorized home furnishings vignettes that include area rugs and related products.

“It is an honor to establish the first Ashley Furniture HomeStore in Western Europe,” said Kiki Prins, international marketing specialist for Ashley. “With our presence in the Netherlands, we look forward to earning the loyalty and trust of lifetime consumers and promoting the Ashley Furniture HomeStore brand in this region.”

The store carries bedroom, dining room, upholstery, motion upholstery, leather, occasional tables, entertainment centers, home office, youth bedroom, recliners, mattresses, accent pillows, throws, area rugs and accessories.

In addition, Prins said the store’s website is available in four languages.

“We are proud that entrepreneurs are selecting Waardenburg, in the center of the Netherlands, as the place to be,” said Mayor Harry de Vries, who attended the recent Grand Opening. “Ashley HomeStore is a very good addition to this vivid area. With the commitment of the owners and store associates, we are sure this will be a success.”

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