Daily News
From Home Furnishing Business
Dering Hall Hires Elle Décor’s Boodro for Chairman, Editorial and Strategic Initiatives
September 13,
2017 by Jane Chero in Designer Weekly, Executive Changes, Industry 
Curated shopping resource Dering Hall has named Michael Boodro, former editor-in-chief of Elle Decor, as chairman, editorial and strategic initiatives.
Dering Hall Co-Founder Peter Sallick announced the appointment.
In his new role, Boodro will expand and enhance Dering Hall’s position as the go-to source for the finest in interior design furnishings by top designers and brands, as well as a site that designers and consumers turn to for inspiration, information, and ideas.
“In his seven years as the top editor of Elle Decor, Michael Boodro transformed the magazine into the design community’s favorite resource,” said Sallick. “His deep knowledge, discerning eye, and passion will help solidify Dering Hall’s position as the preferred digital partner at the forefront of the design industry.”
During his tenure at Elle Decor, the magazine became a must-read for interior designers, and it expanded its readership through print and online, and in turn attracted numerous new global luxury advertisers. He is a sought-after speaker at key design events and conferences throughout the U.S. and Europe.
“I am very excited to become part of the Dering Hall team” said Boodro. “My new role will allow me to promote and celebrate the best in design as well as help designers address the issues they face as the industry adapts to new technology.”
“Dering Hall has already established itself as a leader in providing editorial and marketing opportunities for the industry. My aim is to expand its impact with additional engaging editorial content, innovative social media campaigns, and creative collaborations with design centers, brands and designers across the country,” Boodro added.
Since its founding in 2011, Dering Hall has become an online resource for designers and sophisticated consumers. The brand showcases high-end design through original editorial and curated listings featuring the work of top brands and design firms in the industry. Members are carefully chosen to represent the finest in design, providing a curated experience for discerning readers, both consumer and trade.