N.C. Retailer Home Comfort Closing as Owner Retires

September 6, 2017  by Larry Thomas in Industry, Retail Closing   

A going-out-of-business sale will begin Thursday at all four locations.

The retailer was founded in 1985 by John Gunter, and it grew to become a top furniture shopping destination for consumers in north-central and eastern North Carolina.

“We focused on great values for name-brand furniture with quick delivery and a high level of service,” Gunter said.

Gunter’s father, the late Gene Gunter, also was a furniture retailer and was president and CEO of Broyhill Furniture from 1981 to 1994.

Gunter enlisted liquidation specialist Planned Furniture Promotions to manage the GOB sale and transition.

“PFP is proud to be working with John and his fine team,” said Tom Liddell, senior vice president of PFP. “John’s commitment to cutting edge marketing and customer service is unmatched, and it’s clear why he’s been so successful in the Raleigh market. We wish him the best as he transitions to the next phase of his career.”

Liddell said everything in the four stores will be sold before the doors close for good. Home Comfort features furniture and bedding from well-known brands such as Ashley, Aspen, Benchcraft, Broyhill, Lane, Liberty, Magnussen, Sealy, Serta, Simmons, Spring Air and Vaughan-Bassett. A huge selection of product will be available during the sale event, including a variety of brands exclusive to Home Comfort, with discounts varying depending on the category.