Williams Sonoma Launches 6th ‘No Kid Hungry' Campaign

August 15, 2017  by Larry Thomas in Community / Charitable Support, Industry   

This year the retailer is increasing its fundraising efforts from 2016, aiming to raise $2 million, which will help connect children in need to nearly 20 million meals.

To help achieve this year’s fundraising goal and amplify the campaign, Williams Sonoma joined forces with prominent celebrities, chefs and brands to take part in its fourth annual customer-favorite "Tools for Change" program. This year’s “tools” include a collection of limited-edition celebrity designed spatulas.

Now available in stores and online at williams-sonoma.com, the exclusive spatulas retail for $12.95, with 30% of the retail price benefiting No Kid Hungry. For every dollar raised, No Kid Hungry can connect a child with ten healthy meals.

“Thanks to our incredibly generous customers, friends of the brand and employees, Williams Sonoma has been able to raise more than $3.3 million since 2012 to support No Kid Hungry, which equates to 33 million meals served to children in need across the nation,” said Janet Hayes, president of Williams Sonoma. “This year, we’re continuing our efforts with an even loftier goal. We’re renewing our commitment to an organization dedicated to making No Kid Hungry a reality through awareness, action and education.”

This year’s limited-edition spatulas were designed by the following celebrity personalities and brands:

• The American Girl brand
• Actress and Activist Kristen Bell
• Academy Award-winning Actor and No Kid Hungry National Spokesperson Jeff Bridges
• Celebrity Culinarian Alton Brown
• Cookbook Author and Host Ayesha Curry
• Chef and Author Giada De Laurentiis
• Chef Bobby Flay
• Award-winning Actor Neil Patrick Harris and Chef and Actor David Burtka
• Music Superstar Faith Hill
• Shake Shack
• Grammy Award Winning Musician and co-founder of The Roots, Musical Director of “The Tonight Show,” and James Beard Award Nominated author Questlove.

Celebrity spatula designers will be spreading the word on social media by competing in a “spatdown” posting about the campaign, with the goal of selling the most spatulas. Williams Sonoma will make a $5,000 donation to No Kid Hungry on behalf of the winner.

Consumers can watch the “spatdown” unfold live by following @williamssonoma on Instagram and become a part of the conversation by using #WSNoKidHungry.

Fundraising efforts will take place in all Williams Sonoma stores across the country, as No Kid Hungry impacts local communities through partnerships with local organizations. Each Williams Sonoma store will display the names of the organizations No Kid Hungry has worked with in the local community to fulfill their mission.

Williams Sonoma retail locations will also host cooking classes for kids during August and September, which has been designated as No Kid Hungry month.