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Jeremy Hoff Named President of Hooker Upholstery

Hooker Furniture (NASDAQ: HOFT) has named Jeremy Hoff president of its Hooker Upholstery unit, a new position that completes a strategic reorganization of its legacy businesses.

Hoff had been president of high-end resource Theodore Alexander since 2015, and earlier served as senior vice president of sales at A.R.T. Furniture, where he pioneered the upholstery category for the company.

“We are very pleased to have an executive of Jeremy’s caliber to provide focused and dedicated sales and merchandising leadership to Hooker Upholstery, which is already a fast-growing business unit with positive momentum,” said Mike Delgatti, president of Hooker Legacy Brands. “Jeremy has demonstrated a high level of sales and merchandising performance over the course of many years, and comes to our organization with the exact background and experience needed to take Hooker Upholstery to an even higher level,”

While Hooker Upholstery’s core product line is leather upholstery, it has expanded recently into barstools, domestically-produced “Nest Theory” upholstered beds, and will be significantly expanding its motion leather upholstery line-up the fall High Point Market, Delgatti said.

Prior to his executive posts at Theodore Alexander and A.R.T., Hoff was a regional sales manager for Broyhill and a manufacturers’ representative for Universal, Craftmaster, Pulaski and King Hickory. He began his furniture career as an assistant sales manager for retailer Louis Shanks Furniture in Houston.

Hoff, who will be based at Hooker Furniture’s corporate office in Martinsville, Va., reports to Delgatti.

“I am truly honored to join a company with the history and reputation of Hooker Furniture, and am excited at the opportunity to lead this important Hooker Legacy business unit with so much growth potential,” said Hoff.

Earlier this year, the company reorganized its legacy business into four business units, and named presidents to run three of them. Steve Lush is president of Hooker Casegoods, Craig Young heads Bradington-Young, and Frank Richardson is president of Sam Moore.

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