HFBNow! Daily News and Designer Weekly
Brought to you by Home Furnishings Business
Zuo Scores Best of Floor Award at Atlanta Market
International brand Zuo’s new décor division won the AmericasMart “Best of Floor” award for their debut showroom in Atlanta, making it the first win for the Décor Division.
Andrea Guardiola, Director of Zuo Décor, accepted the award for the collection and remodel of their current 4,500 sf showroom.
The coveted “Best of Floor” award is chosen each market by an independent panel of judges who look for stunning displays and bold visual merchandising designs. The award is given each year during January and July Atlanta Markets.
The Zuo Décor division launch stems from the company’s continued growth and expansion of their lifestyle brand.
Zuo offers trade clients a one-stop shop destination for indoor and outdoor furniture, lighting, and décor products. The company says its more than 1,000 new décor product selection stays true to Zuo philosophy of designing affordable and fashionable products created from monitoring global and emerging trends in furniture and fashion. Categories include accent furniture, clocks, candle holders, desk accents, indoor planters, figurines & object d’ art, mirrors, pillows, trays, wall art, and vases.
ZUO’s Visual Merchandising Director John Perez said, “Merchandising décor is different than working with furniture and lighting products. The sheer attention to detail and care of each installation is more focused and tells an entire story. With each designed vignette, Andrea and I cultivated a theme for the different collections within ZUO Décor line.”
“Our team also paired each motif to stunning Tempaper Wallcoverings to further express each collections lifestyle. This approach to design and merchandising was dual purpose; in that we intended to tell a visual story while also helping our retail customer with ideas with how to mix the many collections.”
Perez said, “To hear that our hard work and designs received an award is truly an uplifting and exhilarating accomplishment. Having the award come to us on the debut collection is twice as rewarding. Our entire team thanks AmericasMart Market and judges on the highlighted our new Décor collection and showroom.”